Mobile, social, outdoor, and the Prius site all worked as one connected system.
Every interaction told us where people came from, what they touched, and what they cared about. The data made the experience smarter. The experience made the technology feel human.

We built the idea around one simple thought. Meet people where they already are.
On their phones. In their feeds. In the middle of Times Square.

The Prius Experience app was front and center. You could point your phone at a print ad and watch it open into an interactive Prius story.

You could draw inside the app and see your art appear on the live Reuters digital billboard in Times Square. A car experience that listened back.