Nissan Live Sets
The Idea
A collaboration between Nissan and Yahoo Music that turned live performance into a two-way experience. Nissan Live Sets featured artists like Christina Aguilera and Incubus performing for an intimate studio audience, streamed exclusively online.
Fans could interact directly with the artists through live Q&A sessions, vote on upcoming acts, and share performances in real time. The series reached millions of viewers and positioned Nissan as part of music culture through a distinct brand identity that connected artists and fans through design and storytelling.
29.6B Editorial Views, Impressions, Streams
1.8B Ad Impressions
1.2M Visitors
Coldplay
LL Cool J
Ne-Yo
Photography by Chris Pok, Jason Merritt and John Shearer
Highlights
• Replaced traditional ad breaks with live Q&A sessions as the main brand moment.
• Led digital and visual direction so the series felt like a show, not an ad unit.
• Helped engage more than six million fans through music instead of interruption.
Role & Focus
Branded content · Entertainment experiences · Live + digital integration · Music partnerships · Audience engagement · Cross-platform storytelling · Host-brand positioning · Partnership strategy · Experience measurement