Select Creative & Art Direction
Campaigns Overview
A curated selection from a larger body of advertising campaigns for automotive, entertainment, and nonprofit brands, including Star Wars, Sony, Uncle Ben’s, and YMCA.
Lean into experience strategy. Use creative direction and brand storytelling to frame moments like Sheryl Crow’s first ever concert at 35,000 feet.
Highlights
• Curated a mix of campaigns that show how creative, tones and voices can flex across brands and formats.
• Framed each piece around a core idea, not just the style.
• Shows comfort moving between broadcast, digital, social, and experiential work.
Role & Focus
Creative direction · Art direction · Visual identity systems · Brand and marketing design systems · Layout, composition, and typography · Print and editorial design · Cross-channel storytelling · Integrated campaign concepts · Design language and patterns · Creative operations · Team mentorship · Executive communication