myBaby&Me
The Idea
We set out to create a space that listens. A connected experience within Kaiser Permanente, designed to support families through the first year of life, when parenthood feels both new and uncertain.
Babies are adorable, but they need everything at once. This experience helps parents find clarity when guidance feels scattered and gives doctors a clearer view of what happens beyond the appointment. It stays with them, even on the go.
Care becomes more personal. Families begin healthier. Doctors deliver better care.
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Highlights
• Turned early life care into a calm, connected companion instead of another noisy app.
• Led product and experience design with research and clinical partners shaping decisions.
• Built a longitudinal model that keeps parents, providers, and signals aligned across the first year.
Role & Focus
Digital health product · Longitudinal journeys · Patient & family experience · UX/UI design · Care pathways · Behavioral insights · Content strategy · Integrated user research · Cross-disciplinary collaboration · Design for vulnerable moments · Outcome-driven planning